IKEA’s child friendly mission

Mask making at IKEA in school holidays

IKEA’s child friendly mission does work, and is paying off in the long term. Over the last 20 years, London Face Painters have helped IKEA put on countless Arts and Crafts Activities, and we have seen a lot of familiar faces.

These Arts and Crafts Workshops to make masquerade masks in time for New Year’s Eve were no exception, with every seat at the table taken for nearly all of the whole day.

With stick on feathers, sparkles and glitter, children transformed simple foam cut out shapes into glorious masked mystique.

Among the parents we are starting to see the children we saw up to 20 years ago, by now ‘all growed up’, and back again in the IKEA store with their own toddlers, as the new wave of IKEA customers.

The IKEA child friendly policy, using Arts and Crafts entertainers as informal brand ambassadors is clearly generating long term customer loyalty, as young parents want to share with their children the experiences they themselves enjoyed when they were younger.